You could offer the Income Hybrid bonus to the first 100, 200 or even 500 people, keeping in mind that the more you limit the bonus offer, the easier it will be to prompt customers into taking action simply because they know they wonft gain access to the bonus product otherwise.

Another important component in a successful Income Hybrid launch is social proof. People want to know what others think about your past products and your current release. These testimonials are powerful tools at influencing prospects into making the decision to purchase from you because they know that someone else finds your information valuable, and that it directly helped them in some way.

Your customers are seeking validation that their decision to purchase from you is a good one. Testimonials and social proof help give them the push they need to seal the deal. Testimonials should be based on a mixture of authority figures and everyday people in your market, so that you can demonstrate how effective your product is whether your customer is experienced or not.

One of the biggest mistakes that new marketers make when incorporating social proof into their Income Hybrid website launches is in just focusing on recognizable names. Sure, being able to feature authority names on your sales page who are giving your product a glowing review will help sales, but you also want to approach every]day customers and ask them for their feedback as well, so that those visiting your site can relate to the testimonials, and feel as though they too, can  achieve the same success if they apply your information to their www.incomehybrid.net business or personal lives.

So mix it up, and whenever possible, request video based testimonials. While not everyone will be willing (or capable) of creating one for you, if youfre able to feature even one or two video testimonials on your site, youfll see a difference in sales. Videos not only stand out but they retain attention, whereas text based testimonials can easily blend in with your sales page and go unnoticed.

When compiling testimonials, whether in video or text format, make sure that you provide a structure for those submitting feedback. You want your testimonials to be very clear and focused specifically around the end results. Ask your customer gWhat did our product help you achieve?h, gWhat has your experience been with our products?h, gWhat specific results were you able to achieve from our product?

The testimonials should be about your product and your company but be careful when including Income Hybrid testimonials that focus more on you than what you are offering. For example, featuring a testimonial from a customer who is thrilled at how prompt your after sales support is could build a positive impression with new buyers who are concerned about whether or not you
stand behind your product after the sale, however you donft want the testimonial to backfire, making people think that your product is confusing or requires ongoing support in order to effectively put it to use.

So be careful with the testimonials you use, and try to keep them focused on providing genuine feedback about your products and how they directly helped them reach their goals. They are the most powerful Income Hybrid testimonials you could ask for!

Case studies are another powerful component to a successful launch, and work exceptionally well within the pre – launch phase, where you are generating buzz, building credibility and growing a list of hot prospects. We used a case study with the Info Prodigy launch, offering a report titled g$24.95 to $2,495,000h, a case study outlining how we went from our first $24.95 sale online to generating over $2.4 million dollars in just 36 hours selling information!

People were anxious to read this case study, and it not only helped to warm them up in preparation for the launch, but the report spread like wildfire, being shared on websites, social media circuits and even blogs. Better yet, affiliates offered the report on their own websites, in review pages (set up long before we even launched), and tweeted, Facebooked and shared the report with everyone they could. The reason why people love Income Hybrid case studies so much is because it gives them an eall access passf to the ebehind the scenesf stuff thatfs usually kept away from the public. It’s one thing to tell people that wefve been very successful selling information products, but itfs another thing to show them exactly how we managed to do it, and case studies give you the opportunity to do that.
You can create case studies from your past launches, or if this is your first launch, you can create a case study around the process that led up to your creating your product. And best of all, case studies donft even have to be about YOUR success, but about the success that other people have had in your market. For example, we could have easily polled customers who had purchased some of our previous releases and asked that they send in their own success story that could have been turned into a simple case study, demonstrating to your income hybrid customers that our information helped someone just like them, achieve success.
Your case study should be focused on how your prospect can use your information, your strategies or your process to reach their own personal or business goals. Whether thatfs solve their acne problems or create an Income Hybrid business, the case studies need to demonstrate the gend resulth, and how your product forms the bridge that gets them there.